John Cuthbertson and Simon Jansen live and breathe the Internet.
... can now compare gastrointestinal cancer patients’ histories in a way that helps them research new ways of fighting diseases – because the previously disjointed information has been consolidated online, combined with issues forums, and made accessible to all.
... can now create custom website pages for individual events, without needing to engage a programmer. Their efficiency in managing each event, and the flexibility with which they can amend and update event information at short notice means they can act and react in ways that were not previously possible.
... has established an online photo-sharing service that helps other professional photographers distribute their work to their clients, minimising the turnaround time from photo shoot to publication. The automation of standard processes is giving photographers more time to take photos and using less time in unprofitable administration.
... now has so many repair quotations to do, they can’t keep up. They credit their website and the fact that they get so many visitors searching for watch repairs in Melbourne. We helped them sort out the management of their enquiries and they’re now getting more emails and less phone calls, which means more time to do the work that actually earns them money.
... now understands they need to focus more on their core market, and less on trying to be all things to all people. They realise people are searching for information online, not advertising. They need to change their website to answer the questions that visitors have, rather than shout ‘ON SALE’ at them.
... can now have retail websites that local customers can find using a search engine. They didn’t realise how many people qualify their online searches with a location. It wasn’t that difficult for them to do, and the increase in website traffic was certainly worth the effort. Not only that, they have a simple, single directory page that outranks many of the big brand jewellery websites. It’s amazing how many relevant hits it is receiving, and referring on to the local jewellers.